Beyond the Earnings Call: What to do After your Conference Call and Webcast?

If you’ve just finished your company’s earnings call, you may find yourself asking what to do now that the conference call and webcast is over. After months of preparation to put on a successful earnings call, it may seem like its time to relax. However, that is not the case. Following the earnings call, there is valuable data to be collected and analyzed. Post-call analytics, analyst reports, market reactions and social media sharing, are all metrics that companies can use to maximize the effect of their earnings call. Knowing the options your company has following your earnings call will help you determine which steps to take next.

What to do After your Earnings Call

An earnings call leaves companies with a large amount of data to sort through. Metrics such as post-call analytics, analyst reports and market reactions will help in planning your next course of action. Using this data will provide great opportunities to maximize the effect of your call.

Post-call analytics provide the insight a company needs to understand what went well, and how to improve going forward. These metrics provide valuable insights that allow for stronger, more effective communication in future interactions, while also enhancing and solidifying investor relations over time.

Post-Call Analytics: Following the earnings conference call and webcast, companies can look at their post-call analytics. These reports review attendance, investor engagement and provide participant feedback.
Analyst Reports: Review analyst reports following the event to see how your company is being perceived. Companies should become aware of how they can utilize this data to enhance their investor relations. Positive reviews can enhance credibility, while constructive criticism can inform future communication strategies.
Monitor Market Reaction: Companies should monitor how the market reacts to their earnings calls. Compare shifts in stock prices with investor comments and feedback from the earnings call or webcast for deeper insights. Additionally, companies can look for broader market trends that may have been influenced by their report. This will allow companies to see how they are holding up against competitors. By tracking the number of visitors to your website before and after the earnings release, you can measure investor interest.
Social Media Sharing: After the earnings call, companies can archive their webcast on their website for future use. Monitoring website visits, and which investors replay the webcast can help companies determine who to follow up with. Keeping track of what the investment community is sharing about your earnings call online can help determine which steps to take next.
Employee Engagement: Send a summary of the earnings call to employees with a link to the replay to encourage alignment with key messages and future direction of the company.

Continuing the Conversation Post-Earnings Call

Understanding what to do following an earnings call is vital for maintaining investor interest and building stronger relationships. Knowing your options for continuing the conversation after your earnings call will help maximize the effect of the event.

Here are specific actions companies can take:

Meet with Key Investors and Analysts: Follow up with major stakeholders and analysts who attended the earnings call. Personalized discussions offer a deeper dive into your financial performance and provide an opportunity to clarify any remaining questions.
Host Investor Events: Use the momentum generated from your earnings call to plan additional investor events, such as roadshows and fireside chats. These events provide more intimate settings to further elaborate on your company’s financial strategy.
Provide Updates and Reminders: Keep investors informed after the earnings call with regular scheduled updates. These can come in the form of newsletters or social media posts. It is important to keep investors up to date with any changes or updates that follow earnings calls. Keeping the investment community informed about company news and updates will help foster trust and strengthen investor relations.
Continue to Present Your Company Story: Continue to portray your company’s story throughout all social channels following the call. Use the feedback and insights gained from the call to refine and strengthen your company’s messages. This will help maintain consistency in how the investment community perceives your company. Doing this will also set a foundation to build off of during your next earnings event.

Leveraging Technology for Stronger Investor Relations

The emergence of AI technology has created the need for proactive thinking. Companies need to begin understanding how AI can be applied to their industry if they wish to reap its benefits. AI is not a replacement for the individual but rather a way to enhance the skillset of its user. It’s ability to sort through large amounts of data can be beneficial for IR teams. Applying AI to earnings call analytics will save time and provide an opportunity to focus on creating deeper investor relationships.

As we mentioned sorting through the large amount of data generated by the earnings call can be overwhelming. Fortunately, with the emergence of AI technologies, investor relations teams can manage and analyze this data more effectively.

AI for Post-Call Analytics: AI tools can automate much of the data-sorting process, analyzing large volumes of feedback, social media mentions, and market reactions. Implementing the use of AI for summarizing large amounts of data will save you hours of valuable time. The time that is saved can then be spent on developing deeper relationships among investors.
Predictive Technology: AI is also used to predict future trends in investor sentiment and market behavior. By identifying patterns from previous calls and market responses, companies can make more informed decisions about their communication strategy.

AI technology is not meant to replace human insight but to enhance decision-making by sorting through large amounts of data quickly. In the fast-paced world of investor relations, this support can make all the difference. With less time spent on crunching numbers, there can be more focus on the relationship building side of investor relations.

Planning for Future Earnings Calls with ViaVid

With busy periods such as the Halloween holiday season and the upcoming election, it is important to start planning for your next earnings call in advance. With the first few weeks of November filling up quickly, you should be looking to book your timeslot as soon as you can.

Contact a member of our team to book your next earnings call today!